Based on an Internet survey commissioned by independent brand arbiter Superbrands, polled 1,500 consumers here between the ages of 18 and 55.
The survey – run in January and February and conducted in Singapore, Malaysia and Hong Kong by research firm Nielsen – asked consumers to identify their favourite brands across 93 categories. Brand-name responses were unprompted and more than 500 favourite brands were identified in each economy.
The result: Toothpaste brand Colgate and Internet search engine Google took the top two spots in Singapore, followed by home-grown cable TV and telecommunications service provider StarHub.
The chief executive of Superbrands Singapore, Mr Mark Pointer added: ‘The survey was conducted just over a month ago and hence represents a very current finger on the pulse of Singapore consumers and their predisposition towards brands and brand choice.’
More Singaporeans seem to be opting to go local compared to other nationalities: Here, four local brands clinched top 10 placings. In Hong Kong, however, only two local brands were placed – convenience store chain Circle K and television network TVB. In Malaysia, only bread maker Gardenia made the cut.
‘We think the results will help encourage brands and focus people’s attention on what consumers are currently thinking about brands,’ said Mr Pointer.
‘Given the current economic situation, it is important that companies continue to focus their brands to retain customer loyalty.’
Below is the results of the survey:
Singapore’s Top Ten Favourite Brands 2009
1. Colgate
2. Google
3. Starhub
4. NTUC Fairprice
5. Sony
6. SingTel
7. Yahoo
8. Straits Times
9. 7-Eleven
10. Nippon Paint
Malaysia’s Top Ten Favourite Brands 2009
1. 100Plus
2. Sony
3. Google
4. Maggi
5. Panasonic
6. Shell
7. Gardenia
8. Colgate
9. ICI Dulux
10. Honda
Hong Kong’s Top Ten Favourite Brands 2009
1. 7Eleven
2. Circle K
3. Sony
4. Coca Cola
5. Starbucks
6. Yahoo
7. Cathay Pacific
8. Colgate
9. Nike
10. TVB Hong Kong
Source get from:


The trend from now is so much different , there is more and more people get to use internet to search for their needs especially by using search engine tools like Google, Yahoo or MSN. So what are you waiting for? Jump out from your box and have a try to have a SEO website. It is not only help to generate your website traffic, it helps you to boost up your company’s sales.
Think Wide and global, built a better future tomorrow!