Pay-Per-Click Management consists of keyword selection, online ad writing, establishing target audiences, creating logical ad groups, building internal landing page content and structure, directing visitors via call-to-action, conversions measurement with detailed analysis and reporting. With Pay-Per-Click fees on the rise and rampant click fraud in the industry, manually managing a pay-per-click campaign is not a safe or secure option. Nexus has been in the business of Pay-Per-Click Management since 2001.
Definition of Pay-Per-Click [PPC]
Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Pay per click advertising is a search engine marketing technique. Two of the largest PPC providers are Google and Yahoo. They offer PPC programs that use keywords and key phrases to target a specific market segment.
PPC Statistics
According to SEMPO Survey of SEM Industry, spending on paid-per-click (PPC) advertising is up 62%. Advertisers spent a total of $9.4 Billion in 2006. Here is a list of 100 major advertisers.
PPC Benefits
Paid-per-click (PPC) advertising is one of the most effective means for acquiring customer leads. As a rule, people don't click on ads for no reason. Click fraud is an issue for advertisers, there is no doubt about it, but overall, people click on PPC ads only when they see something they might want. Hence, PPC brings substantial benefits:
- PPC provides small websites with a chance to be found by customers. In fact, PPC is often the only online channel of revenue for small websites
- PPC allows you to influence who visits your website, i.e. unlike other means of marketing, PPC instantly puts you in front of your potential customers
- PPC provides good tracking capabilities, thus allowing you to focus on what is most profitable
- PPC helps you understand user behaviour and make corresponding improvements to your site, which subsequently helps you acquire more leads
- PPC spending can be very predictable, since advertisers can set maximum daily spending amounts
- PPC yields great ROI, if managed properly
PPC Management Services
Paid-per-click (PPC) campaign management does not need to be a daunting task. It also doesn't have to be very expensive. Our paid-per-click (PPC) services will help you get the most out of your PPC campaigns, making your PPC spending not only very affordable but also highly profitable.
Our PPC services include the following:
- PPC competitive analysis
- PPC keyword discovery
- PPC keyword optimization
- PPC copywriting
- PPC campaign setup
- PPC campaign management
- PPC synchronization with website analytics
- PPC conversion tracking and optimization
- PPC reporting
We use such tools as WordTracker, Google AdWord's Keyword Suggestion tool as well as Google Sponsored Links tool and a few other keyword identification tools.
Yahoo Search Marketing
In the Pay-Per-Click Marketing it is all about: Position - Position - Position! The more search engines your listings appear on, the more customers your site can potentially attract more visitors. In Yahoo Search Marketing, you website will be listed on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. Note: MSN is aggressively promoting their own version of PPC (MSN adCenter).
Google AdWords
Google AdWords is Google's advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. AdWords helps you reach your Internet marketing goals, regardless of your company size. To maximize the number of times your ad is shown throughout the day, set your daily budget to the amount we recommend during the campaign creation process.
NEXUS Pay-Per-Click Management Services
Nexus PPC advertising involves bidding intelligently against your competitors on carefully identified keywords that have proven to generate clicks from your target market. The success of your ad, namely the likelihood of click-throughs converting to sales, depends on thorough keyword research, compelling ad copy, relevant landing pages and comprehensive real-time tracking capabilities. We at Nexus delivers web-focused ad copywriting and submits customized titles and descriptions for specific a keyword or key phrase to create a high Click-Through-Rate by those reading the ad. Geographic Targeting Google AdWords has become highly defined with the release of their "customized targeting" option. We at Nexus covers all aspects of PPC - from keyword research, the best choice of landing pages and ad copy, to the utilization of the best vendors, media and distribution networks available.
At Nexus you will be assured of quality works done by our qualified and experienced consultants with more than 16 years of experiences from overseas and local e-commerce companies. We do all of this so that to ensure results driven campaign for our valuable customers.
- Historical Data Analysis
- Account Organization
- Competitive & Market Analysis
- Keyword & Permutation Selection
- Keyword Performance Analysis
- Ad Performance Tracking
- Technology Assisted Bid Management
- Geo-Targeted Campaign Management
- XML Shopping Engine Optimization & Feeds
- Trademark Infringement Monitoring
- Click Fraud Monitoring
- Landing Page Development
- A/B Split & Multivariate Testing
- Conversion Tracking & Reporting
- Ongoing ROI Analysis
- Performance Consultation
The minimum industry rate for PPC services is $150-200 per month (setup is usually extra). Some companies charge a percentage of your overall PPC spending (between 5% and 15%, depending on the size of the company). Others charge per campaign and/or per number of keywords included within each PPC campaign.
Give us a call to talk about your PPC needs. We offer flexible options for all PPC budgets.
